In 2023, we began developing a 100% CGI video series with Nissan for the launch of the 2024 Frontier. We had the pleasure of developing the visual content for the X-GEAR edition using 100% full CGI technology. Each scene was created digitally from scratch, ensuring complete control over lighting, materials, cameras, and environments. The result is a video that combines visual realism and production efficiency, ideal for campaigns that require impact and versatility. Projects like this demonstrate how CGI can transform the way brands communicate visually with the market. Unconstrained by location, weather, or product availability, the use of automotive CGI provides creative freedom and precision while maintaining the highest aesthetic and technical standards.